Exclusive interview withTYDE By DeDe bow tie designer Deroll Scarlett
Last month I
had the honor of attending the launching of a fabulous bow tie line called TYED
By DEDE. Deroll Scarlett, the mastermind behind TYED By DEDE is a new up and
coming bow tie accessory designer who is based in New York.
I had the opportunity
to sit and chat with Deroll to get more insight as to what inspired him and how
he found the courage to launch his own bow tie line. Here’s what Deroll
had to say:
It
only took me 30 years, but I finally figured out what I wanted to be when I
grow up. And this is it - owning my own men’s neck wear business and bringing a
splash of color blocking into wardrobes all over the world. I've been wearing
bow-ties for years now and the majority of my collections are homemade ties. I
started making my own bow-ties for multiple reasons:
• Bow-ties are hard to find in stores
• Bow-ties in stores are expensive
• I don't have enough hobbies (yeah,
right...)
What does fashion
means to you as a developing fashion designer?
Fashion is an art whereby I am able to express myself.
What were and what are your inspirations for your creations?
When
you come to Brooklyn, you find a diverse sense of style in each community. As a
native brooklynite, growing up in this borough was not the easiest. While
having a rough childhood with a single parent, she always taught me to go after
my dreams and never give up. Brooklyn has helped me express my
individuality through fashion as my art.
How would you describe your inspiration behind the TYED brand
?
TYED BY DeDe
started out as an idea turned into reality. What started out as a simple piece
of fabric, grew into a collection.
What sets your bow
tie line apart from others?
Our custom made
bow tie sets our customer apart to be an edgy individual. We pay careful attention
in selecting only the best quality fabric. A TYDE By DeDe customer won’t have
to worry about attending any event and having 20 people in the same tie: don’t
you hate that? Lol. You pick the fabric and we'll do the rest. No more
expensive bow ties and clip on's.
Bow ties are usually
worn during formal events or special occasion. Do you think bow ties have
become more acceptable as an everyday accessory to ones attire?
Yes, bow ties have become more acceptable as an everyday
accessory, the stigma of a “stuff look “ no longer applies to one who wears a
bow tie. Fashion has changed a lot, celebrities and other media elites are now
seen in a bowtie and jeans pants or even shorts.
How do you select the
materials for each piece?
Materials are usually selected by our team. We discuss what our vision is for the next
collection.
Can you please tell
us about your design process?
Our design process is a collaborative one, in that, the team
at TYDE BY DEDE look at current trends, our customers needs/requests. We always
try going out on a limb and designing something unusual but wearable.
Do you pay attention
to what is trending in the fashion world? For instance… like trending colors?
Absolutely, you have to pay attention to trends or you will be
left behind. Paying attention to trends also help you to create your own trend.
Once you have the
product, how do you get the word out?
We get the word of
our product out by extensive promotion, Facebook, twitter, Instagram. We also
contact our previous customers directly (by email).
What store would you
love to have your bow tie accessory line in?
Do I have to pick just one? Lol. Barneys New York.
What blogs or
magazines do you read?
I read too many magazines, Vogue, Harpers Bazaar, InStyle,
Essence, O etc. I read quite a few blogs.
So far, what is the
most memorable moment an accessory designer?
Seeing my design.
What are your plans
for the future?
Plans for the future is to take over the world…LOL…One bow
tie at a time!
What are essentials
that every man should have in his closet?
A nice crisp white button down shirt: You can
dress it up or down. Pair it with a cardigan or motorcycle jacket or sports
coat and you’re ready for any occasion. Dinner with the pals, a night out on
the town or even a casual business meeting.
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Visit
us Online: www.tyedbydede.com
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